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The Online Business Blog

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Sophie Harrington

The Power of Micro-Influencers in E-commerce Marketing
Sophie Harrington March 23, 2025

With social media dominating the world today, influencer marketing is the lifeblood of e-commerce. While mega-celebrities command the spotlight, micro-influencers wield the real power. While they have fewer followers , their effect is more personal and authentic, which usually results in higher engagement rates. Collaborating with micro-influencers is a great way for e-commerce businesses to increase brand awareness, encourage purchases, Read More

How to Create a Unique Brand with Print-on-Demand Products
Sophie Harrington March 22, 2025

In the dynamic world of e-commerce, standing out from the crowd is more critical than ever. Print-on-demand (POD) services let aspiring entrepreneurs build a unique brand. They can do this without spending a lot of money upfront. This blog will help you create a distinctive brand identity with print-on-demand products. Let’s look at the main Read More

How to Dominate Google Rankings with E-Commerce SEO
Sophie Harrington March 20, 2025

Ranking high on Google is the most important thing with e-commerce. With millions of online stores in the ever-competitive marketplace, mastering e-commerce SEO (Search Engine Optimization) is the key. It generates organic traffic and increases sales. Whatever you sell, be it tangible products, digital products, or services, an effective SEO strategy can boost your rankings on Google. In this Read More