The Best TikTok Strategies to Grow Your Online Business

Gone are the days when TikTok was a platform for dancing videos — now, it has become a powerful marketing tool. It has over 1 billion active users, thus giving online businesses a great opportunity to reach a younger crowd. From increasing brand knowledge to traffic and revenue generation, TikTok marketing is one of the best for viral marketing and digital branding.

We’ll cover TikTok growth strategies that will help you succeed. From shareable content to influencer partnerships, this is how to establish your TikTok presence to support your business goals.

1. Create Engaging and Creative Content

Focus on Authenticity

TikTok values authenticity and creativity. Users enjoy accurate, unscripted content. Avoid overly polished videos. Instead, show your brand’s personality and connect with your audience.

• Behind-the-scenes Content: Share behind-the-scenes footage to show the human side of your brand. It can be about making a product or a day in your team’s life. This transparency builds trust.
• Product Demos and Tutorials: Create educational content that adds value. Show how your products work or share tips your target audience will appreciate. For example, if you sell fashion, demonstrate various styling options.

Capitalise on Trends and Challenges

TikTok is famous for viral trends and challenges. Participating can boost your content’s visibility and reach a larger audience.

• Use Trending Hashtags: Check trending hashtags and include them in your posts for better visibility. Make sure they match your content and resonate with your audience.
• Participate in Challenges: Engage with prevalent challenges that fit your brand. Adding your unique touch can make your content stand out and more shareable.

Keep It Short and Snappy

With videos ranging from 15 to 60 seconds, quickly grab your audience’s attention. As we see in Instagram, deliver your message creatively and concisely to keep viewers engaged.

• Hook Viewers Early: Start with something eye-catching, like a surprising question, visual, or interesting fact about your product.
• End with a Clear CTA: Every video should include a call-to-action (CTA). Make your CTA clear whether you want viewers to visit your site, use a discount code, or follow you.

2. Use TikTok Ads to Boost Your Reach

Create Eye-Catching Ads

TikTok offers various ad formats to showcase your products creatively.

The main types are:

• In-Feed Ads: These ads show up in users’ For You feed. They blend well with user-generated content and can be interactive.
• Branded Hashtag Challenges: This format gets users to create content using a branded hashtag linked to a specific challenge. It’s a fun way to engage users.
• TopView Ads: These full-screen ads appear when users open the TikTok app. They maximise visibility and are great for product launches.

Target Your Ideal Audience

TikTok’s ad platform has advanced targeting features. You can focus on age, location, interests, and behaviour.

• Lookalike Audiences: Use TikTok’s feature to target users like your current customers. This helps reach potential buyers who may engage with your brand.
• A/B Testing: Test different ad variations to find what works best. Experiment with visuals, captions, and CTAs to optimise your campaigns.

3. Collaborate with TikTok Influencers

Find the Right Influencers for Your Brand

Influencer marketing on TikTok can significantly boost your online business. Partnering with the right influencers helps you reach an engaged audience that trusts their recommendations. When selecting influencers, keep these points in mind:

• Relevance: Choose influencers who align with your brand and whose followers match your target audience.
• Engagement Rate: Focus on highly engaged influencers over those with large followings. Engaged followers are more likely to convert.
• Authenticity: Influencers who integrate your product naturally into their content will resonate better with their audience. Look for creators who match your brand’s voice.

Run Joint Campaigns

Partner with influencers to create co-branded content or joint campaigns. This could be unboxing videos, reviews, product tutorials, or influencer-hosted giveaways.

• Giveaways and Contests: Host contests with influencers, encouraging followers to like, share, or tag friends for a chance to win your product. This generates excitement and broader participation.
• Affiliate Marketing: Consider an affiliate program for influencers. They earn a commission for each sale through their unique referral link, encouraging them to promote your products.

4. Leverage TikTok’s E-Commerce Features

Set Up an Instagram Shop and Link to TikTok

TikTok is working with e-commerce platforms to make shopping easier. Set up an Instagram Shop or Shopify store and connect it to your TikTok account. This allows users to buy products directly from your videos.

• Incorporate Product Links: Use the shopping feature to add product links to your TikTok profile, bio, or videos. This simplifies purchases for followers.
• Product Pages in Ads: Use TikTok’s “Shoppable Ads” feature to let users click on products from the video and visit your e-commerce site.

Run Time-Limited Sales and Promotions

Create urgency with exclusive, time-limited promotions for your TikTok followers. Announce a flash sale or unique discount code in your video to encourage quick action.

5. Engage with Your Community

Respond to Comments and Interact with Followers

Building a loyal TikTok community is vital. Actively respond to comments, answer questions, and thank users for their support. Engaging shows you care and creates a connection.

• Pin Comments: Pin insightful comments on your videos to encourage more engagement and foster community.
• Live Streams: Connect with your audience using TikTok’s live streaming. Host Q&A sessions, demos, or behind-the-scenes tours for a personal touch.

Post Consistently and Be Authentic

Post regularly to keep your audience engaged. Consistency builds momentum. Also, maintain authenticity—TikTok users prefer raw, genuine content over overly polished ads.

Harness TikTok’s Power for Business Growth

This is an excellent opportunity for online businesses to expand and increase sales through TikTok. Utilising TikTok’s ad platform, partnering with TikTok influencers, and taking advantage of new e-commerce features will allow TikTok to access the vast user base it has to drive success.

By strategising for TikTok through viral marketing and digital branding, your business can build a following that fosters growth and turns your TikTok content into actual sales. Keep creating, keep your flow going, and keep engaged, and your TikTok account will be a powerful asset for your online business.